39: Positioning - "Why Choose You?"

Update: 2022-09-08

Description

A recent tweet from B2B SaaS positioning expert and author April Dunford had the takeaway of "why choose you?" from your product demo. Aaron and Darren discuss positioning in your product demo, messaging, and marketing. In a crowded market with many solutions and choices, you need to understand and leverage what makes you unique and win in competitive comparisons.

Here is April's Twitter thread.

Comments

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42: Off & Running

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41: 2022 In Review

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40: The Power of Momentum

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39: Positioning - "Why Choose You?"

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38: The Burn of Churn

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37: SaaS Marketing in 2022 - Part 2

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36: SaaS Marketing in 2022 - Part 1

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34: All Aboard User Onboarding

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33: What To Do In 2022

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32: Just 6 Weeks

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31: SaaS Is A Marathon, Not A Sprint

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39: Positioning - "Why Choose You?"

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39: Positioning - "Why Choose You?"

Aaron Weiche

39: Positioning - "Why Choose You?"